Triangulation design validating quantitative data model
This is something Alvesson and Sandberg, 2011 and Alvesson and Sandberg, 2013 have investigated, and they blame the lack of interesting research not on an alleged lack of rigour but on “the almost total dominance of incremental gap-spotting research within management studies” (2013, p.
129), supported by mutually reinforcing institutional conditions, professional norms, and identity constructions.
Note that the first target shown here in grey was once Liberal party policy in the early 1990s; the remainder were official federal government targets.
Each is linked to the year they were first proposed.
To date, the most common use for scenarios is in planning (Zentner, 1982, Godet and Roubelat, 1996, Godet, 2000, Lesourne and Stoffaës, 2001 and Chermack et al., 2001; van der Heijden, 2005, Ringland, 2006, Rigby and Bilodeau, 2007, Roxburgh, 2009 and Chermack, 2011).
Because scenario planning developed as a practitioner-led domain in a great variety of settings, many different practices, methods, techniques and tools have been proposed and used.
These findings may not be universal, as the authors noted that only 39% of Brazilian scholars responding to the same survey prioritised the generation of new empirical or theoretical work in contrast to the 28% proposed by US-based respondents.
The AMJ board members who were surveyed believed that it was both possible and desirable to raise the proportion of articles published in the AMJ regarded as important, competently executed, and (italics in the original).
A second contribution is to show how the scenario research methodology can live alongside, challenge, and yet complement more established research approaches, such as surveys and propositions based on statistically representative empirical data sets.A third and final contribution is to alert potential users of scenario research methodology to the challenges that using it entails. First we succinctly review the development and nature of scenario work to date, clarify definitions, and lay out from a conceptual perspective how scenarios are an effective scholarly methodology to produce interesting research.